“SEO” is an acronym for search engine optimization. Simply put SEO can be described as the art and science of showing value to search engines like Google, Bing, and Yahoo. Online marketers perform various actions and follow best practices in order to help websites rank higher for specific keywords, search terms, and geographic areas. The rules and ranking algorithms for search engines are continuously changing and adapting as the internet evolves and the ways people interact with websites evolve.
