Perhaps you are interested in a “pay-per-click” known as a PPC campaign through Google Adwords. For those who don’t know these are the online advertisements that companies can create using Google Adwords. Below is an image that displays these advertisements. These ads are typically displayed at the top of search results, above the maps, in the maps, above the organic results and at the bottom of each search results page.
You may be asking yourself, “if I am going to have a PPC campaign, why do I need any SEO services?”
The answer is that website optimization still helps your the success of your Adwords Campaign. Here are a few ways that SEO helps your PPC campaign.
- You are going to pay less to have your advertisements show for keywords or search terms you naturally rank well for.
- Not everyone clicks on the ads so an SEO campaign should work hand in hand with any pay-per-click marketing to maximize traffic and conversions.
- Google limits the number of websites it shows in the ad sections. Even though companies pay for that position, there is still competition since there are only 3-4 advertisements shown. Apart from the amount of money spent a site’s good standing with Google is another factor that will help push your ad above competitors.
