“SEO” is an acronym for search engine optimization.   Simply put SEO can be described as the art and science of showing value to search engines like Google, Bing, and Yahoo.  Online marketers perform various actions and follow best practices in order to help websites rank higher for specific keywords, search terms, and geographic areas.  The rules and ranking algorithms for search engines are continuously changing and adapting as the internet evolves and the ways people interact with websites evolve.

There are countless actions that can be performed as part of an active search engine marketing campaign.  Ideally, there should always be someone working on the success of your website, online presence and social media profiles.  The frequency and dedicate time your company needs usually depends on your industry, number of competitors and the market or geographic location you are looking to compete in.  It is the job of your SEO expert to help establish timeframes, success indicators, and expectations.  All of these factors should be created on a case by case basis.